Design a feature for the next mobile release that will increase app usage and increase retention.
The goal of the project was to design a feature for the next app release that would increase app usage
Company
Literator
Role
UX Designer
UX Researcher
Platform
iOS
Android
Year
2018
The Lead UX Designer and I visited a local 3rd grade classroom. During the visit we observed a reading workshop. The teacher used the workshop to check in on each student's reading progress.
Key takeaways
During our classroom visit, I observed the following:
To understand the current user experience, I created an account with students and tested the features.
Key takeaways
A few things stood out to me:
With the goal of increasing mobile app usage in mind, I took my observations and sketched ideas focusing on:
Next we validated our ideas by recruiting users to test our prototypes. We also asked them about their current workflow and pain points.
Key takeaways
The ideas we tested didn't meet a key need: teachers didn't want features that would add to their workload.
We knew from our research that teachers meet with more than one student at a time. The web experience already had a way to group students but the mobile app did not. Thus designing a way to groups students in the mobile app would have the most impact.
I created a lo-fidelity prototype called a priority guide to visualize the new user flow. We recruited users to confirm the flow made sense.
I created a lo-fidelity prototype called a priority guide to visualize the new user flow. We recruited users to confirm the flow made sense.
We recruited teachers to test the prototype. We wanted to:
Student groups was one of the most request features for the mobile app. Teachers typically met with students so it was natural to have the ability to create student groups.
Student groups was one of the most requested features for the mobile app. Teachers typically met with students so it was natural to have the ability to create student groups.
The "Students" section at the top of the Group screen shows all the students in the group. The letter next to the name is their current reading level. Tapping a name label either selects or deselects a student. Groups have all students selected by default.
Below the "Students" sections is the "Conferring with" section. This section shows the selected students. Teachers can only rate the skills of selected students. Tapping on a student in the "Conferring with" section will go to the student's profile screen.
The new feature was instrumental in converting free users to paid. In addition, after the feature release the retention rate went from 10% to 60% quarter-over-quarter.